Research
You can't improve what you don't measure
Our team of researchers will help you collect the data you need, make sense of it and turn it into actionable insights to improve your digital experiences.
Delivering a great customer experience is essential in today’s competitive landscape.
Transform your business with the power of Research!
One bad experience is all it takes to lose a customer.
Imagine having a website that is truly intuitive to your customers, and the skills, tools and support to manage multiple, interconnected experiences. Plus, the data and insights to stay ahead of the competition. LIFT will help you collect, interpret and leverage insights for your success!
Our researchers will help you collect the data you need, make sense of it and turn it into actionable insights to improve your digital experiences. Delivering a great customer experience is essential in today’s competitive landscape.
One bad experience is all it takes to lose a customer. Imagine having a website that is truly intuitive to your customers and the skills, tools, and support to manage multiple interconnected experiences. Plus, the data and insights to stay ahead of the competition. LIFT will help you collect, interpret and leverage insights for your success!
We use a mixed methods approach, including in-depth interviews, surveys, and card sorting, to help your creative team design the most intuitive experience. Focused on the buyer decision-making journey, we ensure your customer's needs are met, and expectations exceeded at every stage of their interaction with you.
Before investing time, creativity, and cash into your next great idea, you should ensure customers are interested in your offering. Our Customer Discovery research will help you validate your idea and assess whether there is a real market opportunity. We'll also help you understand what potential customers are willing to pay for your new product or service. Understanding your target audience's wants, needs, and motivations can mean the difference between success and failure.
Eye Tracking research is where we started, and we continue to pioneer this mixed methods approach. Available in person using our precise instruments or online using webcams, you will be able to see through the eyes of your customers. Quantifying what elements of your marketing materials get the most attention ensures you optimize your designs to achieve your desired outcomes. Have a complex product? Eye tracking can help you create a product experience that serves the users' needs while optimizing for your key performance indicators.
Research: Into the Minds of Your Customers
You Aren’t Doing Enough for Digital Accessibility and Disability Inclusion
Measuring Brand Performance
