The Brand Experience Index (BXi) breaks down four key attributes of your brand and tracks how each evolves over time.
To arrive at your Brand Experience Index, LIFT’s data scientists use artificial intelligence to produce incredibly accurate, machine learning-based results in four core areas of brand equity:
These results roll into a simple score – your LIFT Brand Experience Index™ – that is easy to communicate and track over time.
What are the strengths and weaknesses of your key brand attributes?
Anyone who has worked for an organization long enough develops a good sense of where it shines and where it could use improvement. This instinct often guides marketing efforts and determines where to invest resources. People trust their gut – and let’s face it – devoting traditional brand experience measurement time and expense before deploying a strategy is often untenable.
Confirming beliefs about the brand experience with primary target audience research is pricey, often takes many weeks (if not months), and the results can be incredibly nuanced and complex. Marketers (and the leaders they report to) are usually left with more questions than answers.
For many companies, assumptions about brand experience have become “good enough,”… but that’s about to change.
Measuring Brand Experience in the Marketplace
For a long time, primary market research was a domain occupied only by businesses with the deepest marketing resources. We’re seeking to change that at LIFT. Strategic marketers at businesses, both large and small, know that measuring, testing, and benchmarking brand attributes with target audience members is critical to understanding if and how your marketing efforts are having an impact. So, we’re helping you afford it – from cost, time, and simplicity standpoints. We’re doing it through the LIFT Brand Experience Index™, one simple and unbiased metric that communicates the effectiveness of your marketing strategies.
Performance is among the four brand metrics analyzed in a Brand Experience Index study. Designed to help marketers gain a clear window into the minds of their target audience, the Performance measurement looks at the strength and weaknesses of 12 key brand attributes.
Our clients define exactly who they see as the target market, and we implement a battery-tested questionnaire customized for your industry. It gives you insights into four key pillars of your brand’s performance with a high degree of confidence.
We analyze things like:
Is your brand trusted by the target market? Your target market needs to believe you will deliver on your promises.
Does the target market view your brand as skilled in the industry? Your targets should view you as capable of meeting or exceeding their expectations.
Is your brand likable? Customers increasingly want more than a company that meets their needs. They want to do business with a company they like and feel good about working with.
Does the target market value your brand? If your offering isn’t the least expensive, will customers still choose you because they believe you add value?