The LIFT360 Brand Experience Index (BXi) is a tool for marketing and brand professionals backed by a decade of consumer behavior research. BXi breaks down four critical attributes of your brand and tracks how each evolves.
Historically, market research was only accessible to businesses with the deepest marketing resources. We’re seeking to change that at LIFT. Strategic marketers across every industry know that measuring, testing, and benchmarking their brand is critical to understanding the impact of your marketing.