Research
Research That Drives Results
At LIFT, we partner with marketing agencies and businesses to deliver powerful, data-backed insights that shape better strategies, improve customer engagement, and boost profitability. Our research offerings give you the tools to elevate your brand, sharpen your competitive edge, and make smarter decisions.
Here’s how we help:
Our Solutions:
Get a Full Picture of Your Brand’s Strength
Our Brand Health Research uncovers the four pillars that define brand health: Recognition, Familiarity, Consideration, and Perception. By using cutting-edge AI and machine learning, we deliver precise insights into how your brand is viewed in the market.
What You’ll Get: Interactive dashboards for deep dives into survey data, clear executive summaries, and presentations for your key stakeholders.
Why It Matters: Track and communicate your brand’s health over time. Our interactive tools let you explore key insights in a way that’s actionable and lasting.
Why LIFT: Our approach offers real, measurable insights that drive customer engagement and loyalty.
Understand Where You Stand
Want to know how you stack up against the competition? Our competitive analysis digs deep into your competitors’ strengths and weaknesses, giving you a clear picture of where your brand leads—and where there’s room to grow.
What You’ll Get: Detailed competitor comparisons, strategic insights, and tailored recommendations for improving your market position.
Why It Matters: Know your competition inside and out, so you can refine your strategy and win more business.
Why LIFT: With LIFT’s comprehensive analysis, you’ll have the insights needed to stay ahead of the pack and make confident, informed decisions.
Find the Right Price Point
Understanding your customers’ willingness to pay is critical. Our pricing elasticity research helps you pinpoint the ideal pricing strategy to maximize revenue and competitiveness.
What You’ll Get: Interactive dashboards that break down pricing sensitivity, executive summaries with actionable pricing strategies, and reports for your leadership team.
Why It Matters: Gain a clear understanding of how pricing impacts customer behavior, so you can optimize for profitability.
Why LIFT: We bring clarity to pricing strategies, ensuring you’re making data-driven decisions that directly impact your bottom line.
Create Seamless User Experiences
Improve how customers interact with your brand by making informed decisions on user experience and interface design. Our UX/UI research combines advanced techniques to deliver clear recommendations for enhancing digital experiences.
What You’ll Get: Eye-tracking analysis, qualitative insights, and surveys summarized in easy-to-use dashboards and strategic reports.
Why It Matters: A better user experience translates into higher customer satisfaction and loyalty.
Why LIFT: We deliver actionable recommendations that lead to real improvements, making your website or app a more effective tool for customer engagement.
Start uncovering the insights you need to grow your business
How We Work With You
We believe in making the research process simple and effective. Here’s what you can expect when you partner with LIFT:
Initial Consultation: We get to know your business and tailor our approach to your specific needs.
Data Collection: Our research uses a mix of methods to gather the best qualitative and quantitative data.
Analysis & Reporting: We provide detailed reports with insights you can act on right away.
Review & Feedback: Together, we’ll review the findings and adjust your strategy as needed.
Onboarding & Presentation: We’ll present our findings to your stakeholders, ensuring everyone is aligned on the path forward.
Research: Into the Minds of Your Customers
You Aren’t Doing Enough for Digital Accessibility and Disability Inclusion
Measuring Brand Performance
