COVID-19 presented Salesforce with a unique and challenging opportunity to completely re-imagine their events. With a long track record of successful, and engaging events – primarily known for networking opportunities – Salesforce had to rapidly answer 3 key questions:
1) What do users expect from a virtual event?
2) How can we make sure we deliver a superior experience – both in technology and content?
3) How do we capture and re-create that Salesforce Event Magic?
Due to the need for rapid deployment, Salesforce engaged LIFT to conduct a series of agile in-depth interviews to evaluate the TrailheaDX prototype. LIFT recruited participants who matched the audience persona and conducted UX interviews to evaluate the prototype for discoverability, navigation, and intuitiveness. These interviews resulted in actionable next steps for the Salesforce UX Team to optimize the virtual event and deliver a superior experience, complete with Salesforce Event Magic.