Privacy Policy

Overview

LIFT ("we," "us," or "our") is an Outcome Engineering practice that helps technology companies, MSPs, and strategic partners prove, scale, and multiply the value of their solutions. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at liftinnovate.com (the "Site"), schedule a session with us, or otherwise interact with our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Book a meeting through our scheduling link
• Fill out a contact form or send us an email
• Subscribe to communications or updates
• Engage with us through LinkedIn or other platforms

This may include your name, email address, company name, job title, phone number, and any other information you choose to share.

Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

• IP address and general geographic location (country/region)
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and referring URLs
• Date and time of your visit

This data is collected through standard web server logs and analytics tools and does not directly identify you as an individual.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and fulfill scheduling requests
• Deliver our services and communicate about engagements
• Send you updates, insights, or information we believe may be relevant to your work (you may opt out at any time)
• Improve our website and understand how visitors use it
• Comply with applicable legal obligations
• Protect the security and integrity of our Site and services

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Sharing of Information

We may share your information only in the following limited circumstances:

Service Providers

We work with trusted third-party vendors (such as scheduling, analytics, and communication tools) who process data on our behalf. These providers are bound by contractual obligations to keep your information confidential and use it only for the purposes we specify.

Business Transfers

If LIFT is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via the email on file or a prominent notice on our Site before any such transfer occurs.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal process, to protect our rights or the rights of others, or to prevent fraud or security threats.

Cookies & Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us understand how visitors interact with the Site.

Types of cookies we may use:

• Essential cookies: Required for basic Site functionality.
• Analytics cookies: Help us understand Site traffic and usage patterns (e.g., Google Analytics).
• Preference cookies: Remember settings and choices to personalize your experience.

Most browsers allow you to control or disable cookies through their settings. Disabling cookies may affect certain Site features.

Third-Party Services

Our Site integrates with the following third-party platforms. Each has its own privacy practices:

• Scheduling platform, used for booking meetings. When you book through our scheduling link, your information may also be processed by that provider under its own privacy terms.
• LinkedIn, links on our Site may direct you to LinkedIn. Interactions on LinkedIn are governed by LinkedIn's Privacy Policy.
• Google Analytics, we may use Google Analytics to understand Site traffic. You can opt out via the Google Analytics Opt-out Browser Add-on.

We are not responsible for the privacy practices of these third-party services.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. When information is no longer needed, we securely delete or anonymize it.

Information collected through scheduling tools is subject to the retention policies of those platforms. Contact information for active or prospective clients may be retained as long as the business relationship is active or until you request removal.

Security

We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to take steps to protect your own information when online.

Your Rights & Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information (subject to legal obligations)
• Opt out of marketing communications at any time by replying "unsubscribe" or using the link in any email
• Object to certain types of processing
• Portability of your data in a structured, machine-readable format

To exercise any of these rights, please contact us at the address below. We will respond within a reasonable timeframe and in accordance with applicable law.

Children's Privacy

Our Site and services are intended for business professionals and are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out: