The Brand Health Score breaks down four key attributes of your brand and tracks how each evolves over time.
To arrive at your brand’s score, our LIFT data scientists use artificial intelligence to produce incredibly accurate, machine learning-based results in four core areas of brand equity: Performance, Knowledge, Recognition, and Loyalty. These results roll into a simple score – your LIFT Brand Health Score – that is easy to communicate and track over time.
DASH Design Testing
The Dash Platform allows you to start a research project quickly, with no fuss, at a cost-effective price point. Launch your project, and we’ll return your research results within 3 business days.
Dash isn’t a computer that guesses what humans might think of your design. We survey real people and get their real feedback. To shorten timelines, we use artificial intelligence and machine learning algorithms to analyze the feedback provided by our panel.
User Experience (UX) is a hot buzzword these days, but to us it’s more than just marketing. We truly believe in improving the user experience to make it easier for your customers to learn, convert, and buy. We leverage multiple techniques, methodologies, and technologies to detail the digital experience while delivering recommendations you can act on.