Farmers Insurance

Financial Service Use Case


In response to the COVID-19 Pandemic impact felt around the world, Farmers Insurance was forced to close their physical offices and transition internal operations to a virtual environment. In doing so they needed to learn and adopt a new collaboration software, however existing training models that require a trainer and trainee to be physically side by side, needed to be reconfigured for the virtual environment.


Farmers engaged LIFT to deliver necessary end-user materials as well as advisory and development sessions to assist with the onboarding of existing employees to these new collaboration tools and workflows. The sessions were recorded to provide proper onboarding of new employees. A variety of videos and communication tools were created for internal Farmers end-users to ensure a smooth transition and quick adoption.


  • As of Mid-August 2020, Farmers has reported adoption of Webex services for over 80% of their internal business units.
  • 496,769 total meetings held.
  • 13,771 recorded meeting and 5,811 meetings downloaded.
  • Nearly 2x spike in meetings hosted and attended in a one month period from February to March, 2020. Indicating users leveraging Webex to remain productive when mandated to work from home


Farmers Insurance, an American insurance group and wholly owned subsidiary of Zurich Insurance Group, consists of more than 48,000 exclusive and independent agents and employs approximately 21,000 people. Farmers insures automobiles, homes and small businesses and also provides other insurance and financial services products.


“LIFT received rave reviews on the great toolset/overview you provided…so much so, that they have asked if you could provide a similar overview to senior leadership”

Allison Feltus, Sr. Project Manager – Enterprise Collaboration & Messaging
Farmers Insurance