Digital Experience

Actionable insights to help organizations reach their full potential

Digital Experience: Using People-Powered Growth to Accelerate Transformative Outcomes

UMBC RETAINS 5% MORE ON AVERAGE THAN PEER UNIVERSITIES

Challenge

Ensure freshmen and transfer students have a high quality, humanistic advising experience
Efficient real-time communication process for Advisors and Departmental Staff
Hybrid approach to allow for team members to work onsite and offsite
Maximum retention of admitted freshman students

Opportunity

Re-imagine the Orientation Advising process with new tools and processes
Exceed peer universities by creating a superior experience
Deliver flexibility and predictability to Advisors and Departmental staff
Enable cross-departmental collaboration in unparalleled ways
Ability to show up as “ONE” UMBC

See How

Timeline and Activities

Lessons Learned

Only UMBC, Bowie, UMB, and UMCP increased enrollment compared to Fall 2020 and the Spring 2021 enrollment projections
In 2022, UMBC moved to #6 on the Most Innovative Universities List when ranked in the U.S. News Best Colleges
In 2020, Jack Suess received the EDUCAUSE Leadership Award for his success as a leader in the field and for advancing UMBC’s reputation as a leader in higher education
Forbes lists UMBC among the nation’s top 150 colleges – and top 50 public universities – in new rankings announced in September

Outcomes Acheived

Even with an already high-rated experience, advising surveys of more than 14,000 students over nine years – our virtual model set a new satisfaction record yielding a 2.2% increase in student sentiment – going form an average of 4.61 to 4.71 rating.